McDonald's fans, prepare. According to reports, the fast-food chain will modify how consumers acquire soft drinks countrywide.
QSR Web claimed late last week that McDonald's would phase out self-serve beverage stations in its US dining rooms, citing a corporate spokesperson's email.
Customers will have nine years to adjust to the shift because the changeover is scheduled for 2032. But when the self-serve drink dispensers are gone, fans will lose a traditional McDonald's feature.
Customers who order via the drive-thru or McDonald's app won't be affected by the elimination of self-serve stations since personnel fill their beverages.
The company announced dramatic changes to its Big Mac, McDouble, classic cheeseburger, double cheeseburger, and hamburger in April.
The adjustments include softer toasted buns, frying onions directly on burger patties for a "juicier, caramelized flavor," assuring maximum cheese meltiness, and adding extra trademark sauce to Big Macs.
The company also launched a new restaurant concept dubbed after CosMc, a six-armed extraterrestrial from 1980s and 1990s advertisements, in late July.
In a July earnings call yesterday, McDonald's CEO Chris Kempczinski said CosMc's would be a "compact format concept with all the DNA of McDonald's but its own distinct personality.
Kempczinski said they would test the new restaurant brand "in a small handful of sites in a limited geography beginning early next year."